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Angel Calderón, SIS: Tapping into the LatAm racing heritage Share
April 1, 2021
Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing.
That was a key message from
Angel Calderón (pictured), Digital Sales Manager at
SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) – where he stressed horse racing is a “lot more popular than people think”.
He explained why understanding the intricacies of the market is key to success in the region, while education still has a part to play – about both the right formats to deliver the most competitive racing and the benefits of a fixed odds model in places where pool betting has been culturally favoured.
SIS extends with Greyhound Racing Ireland
4th February 2021
| By Robert Fletcher
Multi-channel live betting services supplier Sports Information Services (SIS) has signed a five-year extension to its partnership with Greyhound Racing Ireland (GRI).
Under the deal, SIS’s customers around the world will continue to have weekly access to competitive greyhound racing from tracks throughout Ireland.
GRI’s tracks will feature more than 400 times a year across SIS’s services during the course of the extended deal.
SIS will distribute coverage across its retail and online services, including the 24/7 Live Betting Channels end-to-end solution that provides operators with short-form content throughout the day, with a betting event every three minutes.
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has agreed a two-year deal to distribute live pictures and data for the full Saudi Arabian racing schedule, including the principal event of the season The Saudi Cup. The full Saudi Arabian racing schedule for the next two years will be made available to SIS’s customers worldwide via the company’s retail and online services, including its 24/7 Live Betting Channels – an end-to-end solution which provides operators with profitable short-form content throughout the day with a betting event every three minutes. As part of the agreement, SIS will broadcast The Saudi Cup on February 20 – the world’s most valuable horse race thanks to its $20 million prize fund and the $10 million cheque handed out to the winner. The Saudi Cup is the highlight of the prestigious two-day meeting at the King Abdulaziz Racecourse, Riyadh, Saudi
SIS, a leading multi-channel supplier of 24/7 live betting services, has agreed a two-year deal to distribute live pictures and data for the full Saudi Arabian