As authorities in the Baltimore area gauged damage left in the wake of a series of powerful thunderstorms Thursday evening, meteorologists worked “double duty” locking in forecasts for another potentially damaging weather pattern.
EcoCart raises $3 million for a Honey-like browser extension to offset shoppers’ carbon emissions
EcoCart, a company pitching consumers on ways to offset their carbon emissions for free at select merchants (with a browser extension!) has raised $3 million in financing from Base10 Partners.
Brands pay the company a commission to drive traffic to their websites under a standard affiliate marketing model and EcoCart uses a portion of the proceeds to offset a shopper’s carbon emissions.
About 10,000 companies work with EcoCart, either through direct partnerships or passive affiliate marketing services. EcoCart also offers a carbon accounting tool for businesses and an offsetting offering for them as well, according to co-founders Peter Twomey and Dane Baker.
Well, I was WFB (working from bed) this morning, but this roused me to get up and get on the real computer.
Atticus Goldfinch has a very plausible explainer on Joe Manchin h/t to Rich Gardner in the Biden “Shocker” thread last night that I recommend highly. Some excerpts (although I recommend reading the whole thing):
I think I have a strange quirk where I can always see the net positive in Manchin’s actions. I think he’s incredibly cognizant of communications strategy and building narratives, and he plays the long game.
I am thinking what Manchin did . . . looks kinda brilliant? Here’s why:
Should You Buy a Home or Keep Renting? How To Decide in 7 Steps
Should You Buy a Home or Keep Renting? How To Decide in 7 Steps
We understand the magnitude of your rent vs. buy quandary, and we re here to assist. Here are seven questions to ponder to help decide what s right for you.
Lauren Sieben, provided by
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It’s a big question with no easy answer: Should you keep renting, or is it time to think about buying a home?
One of the major benefits of being a homeowner is building equity with each mortgage payment, instead of putting money into your landlord’s pocket.
Klaviyo Announces A New Integration With Salesforce Commerce Cloud
06:11:12 - 10 February 2021
Klaviyo’s customers can now benefit from a certified cartridge
[Boston] [February 10, 2021] – [Klaviyo] today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. Now, brands can deliver unified experiences for customers that extend beyond commerce to include marketing, customer service, and more.
Klaviyo’s integration empowers Commerce Cloud customers to achieve access to richer segmentation and advanced predictive analytics. Klaviyo has also launched a certified Commerce Cloud Cartridge, allowing merchants to quickly connect Klaviyo to their online stores. A cartridge for both Salesforce Reference Architecture (SFRA) and SiteGenesis, this gives merchants an easy to install native integrat