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Book review: The Creativity Code, by Marcus du Sautoy

Book review: The Creativity Code, by Marcus du Sautoy
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ECUADOR: Recipe to Protect Guaranteed Traditional Specialties - International Trademark Association

Published: May 26, 2021 Verifier Cayambe Biscuits The Ecuadorian Service for Intellectual Property (SENADI) mixed the ingredients from appellations of origin and certification marks to create a new form of intellectual property (IP) protection, namely, “Guaranteed Traditional Specialties” for artisan food produced by methods handed down through generations. Ecuador is one of the most biodiverse countries in the world. As such, it requires a law that not only recognizes conventional IP rights like patents and trademarks, but that also protects the country’s traditional knowledge. In 2016, the Knowledge, Innovation, and Creativity Code replaced the Intellectual Property Law, expanding the scope of protectable rights.

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