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Tech leaders can be the secret weapon for supercharging ESG goals – TechCrunch
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Lush stores reopening with fresh products and safety measures
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March 4th 2021 16:24
After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing this is to use technology to create immersive experiences that will encourage consumers back in-store as the world reopens.
Technology can be used in various ways: for experiential purposes, to appeal to mobile users, increase convenience for shoppers, to make them feel safer amid the pandemic (e.g. with contactless options), or to promote a retailer’s online presence.
Here are 14 of the most innovative examples of in-store tech from the past few years and more recently since the onset of Covid-19.
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Top 10 retail technology stories of 2020
Computer Weekly looks at what 2020 had in store for the retail industry – just how did technology help retailers adapt to changing customer behaviour during the pandemic?
Share this item with your network: By Published: 22 Dec 2020 9:00
Customer behaviour was already shifting before the coronavirus outbreak, but the pandemic accelerated the push towards online like no other year before it.
Along with a rapid shift in customer behaviour, the pandemic also accelerated technology adoption, seeing some retailers implement projects within a matter of days and weeks that had previously been in the pipeline for months.
Whether customers will return to the highstreet and resume their omni-channel behaviour is uncertain, but what we do know is retailers are harnessing technology to meet the customers where they are, whether that’s online, in store or a mixture of both.