Florence ROCKS grant now available for Shoals entertainment industry Florence ROCKS applications open March 18, 2021 (Source: Florence City Council) By Anna Mahan | March 15, 2021 at 9:01 PM CDT - Updated March 15 at 9:04 PM
FLORENCE, Ala. (WAFF) - A new program in the Shoals is hoping to help Florence business owners in the entertainment industry with some much needed financial assistance.
“Florence Rocks” will provide cost reimbursement grants to help professionals in the growing entertainment industry. It’s a new program funded by the CARES Act.
The Shoals area is known for its musical community and is deemed the hit recording capital of the world.