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The report includes a detailed EU market analysis and defines all the tobacco-free brands of nicotine pouches, also known as nicotine snus or nicopods. The analysis of tobacco-free nicotine pouches includes 46 brands marketed in the EU and, in particular, 327 products were studied that varied in flavor, nicotine strength, portion weight, average price. With the launch of 27 new brands of nicotine pouches from the beginning of 2020 year, the competition is getting fiercer.
Numerous limitations and restrictions are in place throughout the EU on the sale of oral tobacco products, the non-tobacco nicotine pouches brands have emerged as a popular alternative to tobacco-based portion pouch products. Niconovum AB was the first in the world to develop a smokeless nicotine-containing sachet, thus a new category of modern oral products emerged. These products come in the form of white in colour nicotine pouches that