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40 days of Twitter ban: FG's projected tax earnings undermined by fewer users | The Guardian Nigeria News - Nigeria and World News — Nigeria — The Guardian Nigeria News – Nigeria and World News


• Twitter unlikely to bend rules as losses reach N96b, says Teniola
• SMEs contributing 48% to GDP worst hit by ban – survey
While the country awaits the meeting between the Federal Government and the management team of Twitter to resolve the impasse between the two, findings have shown that the planned tax earnings from technology companies, especially Twitter might not really be pronounced.
   
This is because contrary to claims that there are about 40 million Twitter users, findings have shown that there are just 3.05 million potential audience that Twitter reports can be reached with adverts on the platform.
   
According to digital report 2021 by Hootsuite, a social media and marketing dashboard, Twitter’s potential advertising audience compared to the total population aged 13 plus in Nigeria is 2.4 per cent, while quarter-on-quarter change in Twitter’s advertising reach is 17.3 per cent. ....

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Twitter, Facebook undecided on FG's licensing order as losses rise | The Guardian Nigeria News - Nigeria and World News — Nigeria — The Guardian Nigeria News – Nigeria and World News


• Social media influencers, others count losses to tune of N25b in 10 days 
As the suspension of Twitter gets into the second week, the Federal Government is yet to release conditions for the reversal of the indefinite suspension despite claiming to be in talks with the social media company.
While the Federal Government plans to enforce the licensing of over-the-top (OTT) players, it appears such a move is not a priority for players. The Guardian learnt at the weekend that the players, including Facebook, WhatsApp, Instagram, Snapchat, Koo and Twitter might snub the Federal Government’s move, as they preface OTT operators in the meantime.    ....

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