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Amazon s #peegate, a self-inflicted PR disaster, explained: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.   $47.8 million That’s the estimated five-day box office take of Warner Bros./Legendary Entertainment’s “Godzilla vs. Kong,” including the $32.2 million it made from Friday through Sunday, the AP’s Jake Coyle reports. The figures are pandemic-era records. Essential context: “Godzilla vs. Kong” opened wide, playing in more than 3,000 theaters. “Many theaters have been reopening over the past few weeks,” Coyle notes, and “about 60% of theaters were open this weekend, according to data firm Comscore. Most are operating at 50% capacity or less.”

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