Nissan US Has Had Internal Discussions About Bringing Back The Xterra
Jan 25, 2021 at 4:59am ET ++ Dealers think Nissan could and should cash in on the rugged SUV boom.
Nissan is in the midst of a complete portfolio rejuvenation that started off last June with the new Rogue and continued with subsequent launches like the Ariya electric SUV, Z Proto, Magnite small crossover, and the Frontier pickup refresh for South America. In addition, a revamped Note small hatchback was launched in November at home in Japan, while the Kicks and Armada were also updated before the end of 2020.
The US-market 2022 Frontier and Pathfinder are scheduled to debut on February 4 and will be followed later this year by the next-gen Rogue Sport / Qashqai. Nissan dealers – at least those in North America – have asked HQ for a product they believe the company’s portfolio is lacking, the Xterra. The truck-based SUV was offered in the United States between
By 2015, though, the Xterra was in need of improved safety and economy, which its sliding sales did not warrant, and it was discontinued. But with the excitement that the Bronco and Bronco Sport are causing, and an overall ravenous SUV segment, it could be time for a new one.
“Other than the Z car in 1970, the Xterra was the best launch we’ve ever had,” Scott Smith, Nissan National Dealer Advisory Board Chairman, said. “It would be great if Nissan would recognize that the Xterra should come back.”
The national dealer board reportedly brought its desire for a new Xterra to COO Ashwani Gupta. The response, apparently, was that the company had considered it internally but that no decision had been made.
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