Breaking new ground: ad campaigns that made a mark in 2020-21 thehindu.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindu.com Daily Mail and Mail on Sunday newspapers.
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Talk of a cred-itable second innings. The most discussed ad in IPL 14 so far certainly has been Cred’s, which has followed up its outlandish debut act last year to unleash yet another wacky series of ads this year.
Rahul Dravid’s out-of-character angry outburst during a traffic jam has spawned a spate of #IndranagarKaGunda posts, showing how well the ad is working. Cred followed it up with Jim Sarbh and JackieShroff in another weird ad written and conceptualized by by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. Of course, purists are horrified.
Click on the Image to watch the TVC.
Credit card payments platform Cred, in continuation with their official sponsorship with the Indian Premier League (IPL), is back this year with their entertaining video campaign âCred: Great for the Goodâ.
After the success of the first ad film featuring cricketer Rahul Dravid, for this yearâs series; the next ad film will feature actor and Cred-favourite Jim Sarbh and actor Jackie Shroff in a never-seen-before avatar.
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The creative minds at Early Man Film produced and directed the ad films. The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. To set the tone of the campaign right, Karan Malhotra lent his expertise to compose the music for the films.
Click on the Image to watch the TVC.
From featuring Govinda, Anil Kapoor, Madhuri Dixit, Bappi Lahiri, Udit Narayan, Alka Yagnik, and Daler Mehndi giving auditions in its ads last year to presenting Rahul Dravid in never-seen-before avatar as âIndiranagar ka gundaâ, credit card bill payment app Credâs marketing strategy has already broken the internet with its latest ad campaign.
The Indian Premier League (IPL) 2021 commenced last week and along with it, several brands have put their best foot forward with smart and entertaining ads.
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Just like the last year, the appâs ad has yet again become the talk of the town and has garnered public attention. The advertising and marketing fraternity is talking about the brandâs marketing strategy on social media. In fact, many brands have jumped on the bandwagon of meme and social media marketing around Rahul Dravid as âIndiranagar ka Gundaâ and shared posts around it.
Rahul Dravid turns angry Indiranagar Gunda , Zomato sends cheeky message to Bengaluru customers
Rahul Dravid turns angry Indiranagar Gunda , Zomato sends cheeky message to Bengaluru customers
Popular food delivery app, Zomato rode on Rahul Dravid s viral new advertisement, sending a cheeky warning to its customers. Dravid came up with an uncharacteristic role in the viral video, donning the role of Indiranagar Gunda .
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UPDATED: April 9, 2021 23:44 IST
Zomato responds to Rahul Dravid s viral ad, sends cheeky warning to customers (Photo Courtesy: Screengrab from Cred)
HIGHLIGHTS
The ad featured on IPL 2021 opening day went viral on social media
Dravid can be seen losing his cool and smashing side-view mirrors