Insight Report Highlights:
80% of print buyers express the need for more creative input from their print providers
86% said they would welcome advice on combining print with the digital elements
75% of brand marketers interviewed want their PSPs to be more consultative
Canon Europe (www.Canon-europe.com) today launches the results of its latest Insight Report – ‘Creating Customer Value’ – which reveals the changing demands of the print buyer and the untapped opportunities for PSPs and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their customers. At a time when brands are under more pressure than ever to achieve due to static or declining marketing budgets, 80% said they would welcome more creative input from their PSPs, representing a clear opportunity for print.