Equipment manufacturers say newsrooms have been too slow to embrace a storycentric model of content creation, one far more in line with consumer habits than the old evening-newscast-as-endgame paradigm. Above, Sam Adams, the morning anchor for KHQ Spokane, is preparing clips for NonStop News, the station's 24/7 streaming channel. He’s seated at the NonStop News Desk, which is where these clips are prepared. He can produce and present the clips in a very short amount of time. The lower TV in the distance is receiving NonStop News over-the-air on ch. 6.3.
Vendors: Storycentric Workflow Shift Long Overdue
Equipment manufacturers say newsrooms have been too slow to embrace a storycentric model of content creation, one far more in line with consumer habits than the old evening-newscast-as-endgame paradigm. Above, Sam Adams, the morning anchor for KHQ Spokane, is preparing clips for NonStop News, the station s 24/7 streaming channel. He’s seated at the NonStop News Desk, which is where these clips are prepared. He can produce and present the clips in a very short amount of time. The lower TV in the distance is receiving NonStop News over-the-air on ch. 6.3.
By Jennifer Pallanich | June 3, 2021 | 10:00 a.m. ET.
| 20 April 2021
Media workflow provider Bitcentral has announced support for ad trigger insertion in its FUEL online video platform.
The solution is being used by Cowles Broadcasting to enable dynamic ad insertion (DAI) for its launch on the NewsON service.
Broadcasters, content creators and digital publishers who use FUEL’s automation, encoding and distribution solutions, can take advantage of FUEL’s server-side ad trigger solution. Using ad triggers, applications or distribution platforms can include advertising cue points (SCTE-35), which enable ads to be inserted downstream by a third-party DAI vendor. In the case of Cowles, Google has been used, which is common practice for many of the Free Ad-Supported TV (FAST) channels today.
Bitcentral FUELs Audience Reach, New Monetization Opportunities For Cowles On NewsON tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.