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Food and Beverage Retailers Need Hard Data from Brands to Support Sustainability February 24, 2021 at 8:33 AM EST By Rick Shanks, Sustainable Environmental Consultants
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Consumers want to know about the paths their food and drinks take from the farm to their pantry. And they want this pathway to feature sustainable choices by food producers, and for those choices to appear clearly on food packaging and branding. With the pandemic driving more people to focus on health and eating at home, there’s a further demand for sustainably sourced food and better food production choices.
According to data from the annual Food & Health Survey from the International Food Information Council, more than 80% of consumers noted the pandemic shifted their food consumption habits. This included changes in the ways they shop, prepare, eat and generally think about their food: 60% of the respondents said they are cooking at home more frequently, a