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Gucci’s collage portrait project celebrates Black history pioneers
The fashion brand has partnered with A Vibe Called Tech to create a series of self portraits that highlight four curators championing Black narratives 18/01/2021 2:29 pm
Unveiled for Martin Luther King Jr Day, the Pioneers of the Past collaboration is part of the brand’s partnership with North Face as well as a wider celebration of Black representation in art.
A Vibe Called Tech – set up by Charlene Prempeh to explore the intersection of Black creativity, culture and innovation – brought together Alayo Akinkugbe, founder of Instagram account @ablackhistoryofart, visual researcher Theophilus Imani, Black Archives founder Renata Cherlise and curator and art historian Osei Bonsu for the portrait series. Each of them created their own images, which were then reinterpreted by collage artist Jazz Grant.
“We’re partnering with Gucci on an ongoing basis to highlight Black creatives and Black platforms using their voices to tell stories about the Black experience present, past and future,” Charlene Prempeh, the founder of A Vibe Called Tech tells British
Vogue. The creative agency’s latest project as part of its partnership with Gucci saw Prempeh, together with creative director Lewis Gilbert and the Stance podcast, invited to interpret the Italian house’s viral collaboration with outdoor brand The North Face.
Theophilus Imani.
© Jazz Grant
A Vibe Called Tech called upon the talents of Alayo Akinkugbe (the founder of @ablackhistoryofart), the Italian Ghanaian visual researcher Theophilus Imani (@theoimani), Renata Cherlise of @blackarchives.co, and the British-Ghanaian curator, critic and art historian Osei Bonsu to interpret their concept: “Pioneers of the Past.”
A Vibe Called Tech x Gucci Explore The Black Image in Pioneers of the Past
A Vibe Called Tech x Gucci Explore The Black Image in Pioneers of the Past
In a project highlighting four Black artists and creators, The North Face x Gucci collection serves as an exploration of the self image.
In a project highlighting four Black artists and creators, The North Face x Gucci collection serves as an exploration of the self image.
January 15, 2021
Inspired by The North Face x Gucci collection, A Vibe Called Tech and Stance present “Pioneers of the Past,” a project exploring the nuances of the Black image, calling into question the fluid shifts of past and present.
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