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Kerala Travel Mart holds 7,000-plus B2B meets - The Hindu BusinessLine

March 11, 2021 Call to highlight domestic tourism for better collaboration among states and greater understanding between people The just-concluded Kerala Travel Meet (KTM) virtual summit facilitated more than 7,000 business meets, taking major strides in overcoming the Covid-19-induced economic crisis in the state and bringing back the vitality of tourism in a post-pandemic situation. The government and the KTM society are considering holding a physical edition of the meet this year, according to Rani George, Principal Secretary, Tourism Department. The virtual mart went off well and created another history for Kerala Tourism. Yet the importance of a physical mart cannot be ignored, she said, while speaking at the closing ceremony.

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