ARPHS medical officer of health Dr Nick Eichler.
Photo: Supplied
The Auckland Regional Public Health Service is calling on the government and Auckland Council to make the necessary changes.
It will soon release a report in the New Zealand Medical Journal looking at liquor outlets in South Auckland and their failure to comply with council regulations.
The council s 2015 signage bylaw controls the signs that can be displayed at shops and other businesses and limits the number, size, coverage, and placement of them, including window signs and sandwich boards.
There are different rules for signs in town centres and industrial areas, but there is no distinction made for bottle stores and liquor outlets.
From July 1, all Alcohol advertising and promotion will be required to comply with the new Code – released in December – which includes guidelines on alcohol advertising, and low risk drinking guidelines that advertisers must observe. The ASA states the Code provides clear guidance to advertisers that alcohol advertising and promotion must be targeted at adults whilst protecting minors and others who may be vulnerable to alcohol advertising and promotion. It was developed by a committee which included advertiser, agency, media, Ministry of Health and public representatives, and in consultation with industry and public sectors.
Supplied
Dr Nick Eichler, medical officer of health at ARPHS said the current system around alcohol advertising was not independent of the alcohol industry, and like “marking your own homework .
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