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iMotions Launches Online Data Collection Module, Expanding Human Behavioral Research Capabilities to Anyone, Anywhere at Any Time
COPENHAGEN, Denmark, Feb. 23, 2021 /PRNewswire/
iMotions, the world s leading software platform for studying human behavior, today announced the launch of its
Online Data Collection module, powering quick, cost-effective research in natural environments across the globe. The module already is helping organizations navigate study challenges presented by COVID-19 while creating long-term ideas for expanding and enhancing current, lab-based research approaches.
Built on iMotions Desktop Solution, the Online Data Collection module uses a browser interface and a participant s own webcam to collect data from facial expression analysis and eye tracking, which can be integrated easily with self-report surveys. Data then can be processed and analyzed through the Desktop Solution, maintaining integrity without compromising full, flexible functionality.