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Beautycounter Appoints Dasha Smith To Board Of Directors And Names Gina Boswell Chairwoman News provided by Share this article Marking the brand s continued commitment to DE&I and female leadership SANTA MONICA, Calif., Jan. 14, 2021 /PRNewswire/ Counter Brands, LLC, parent company of Beautycounter, the undisputed leader of clean beauty and skin care, has appointed Dasha Smith (she/her) as an Independent Director of its Board, effective immediately. Gina Boswell (she/her) has been named Chairwoman. Ms. Smith will be the fifth woman to join the Board, adding to the brand s female leadership. Beautycounter, founded in 2011 by Gregg Renfrew (she/her), has been a female-led company from day one, dedicated to transforming the outdated beauty industry, and has established itself as the leader of the category. Beautycounter s mission is to get safer skin care and beauty products into the hands of everyone by utilizing its DTC, omni-channel sales model, including a com ....