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Why Scott Borchetta and Big Machine became title sponsor for IndyCar Music City Grand Prix Mike Organ, Nashville Tennessean
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Scott Borchetta s fierce competitive nature is what made him a whopping success in the music industry business.
He built Big Machine Label Group into one of the most successful companies in the business by signing stars such as Taylor Swift, Garth Brooks, Toby Keith, Reba McEntire, Tim McGraw, Sheryl Crow, Thomas Rhett, Rascal Flatts and Florida Georgia Line to name a few. © Jason Kempin/Getty Images for Big Machine Label Group Big Machine founder and CEO Scott Borchetta, center, with Lady A s Charles Kelley, left, and performer Carly Pearce, right, stand next to an IndyCar at a news conference where it was announced Big Machine will be the title sponsor for the Music City Grand Prix.
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