A couple of weeks into the national lockdown, the Taj group of hotels began work on a food delivery app so its guests could enjoy food from their favourite Taj restaurants at their home. The app, Qmin, which was launched in Mumbai earlier this year and whose footprint now includes other metros, was a first for any Indian hotel chain of this size. The idea was to not just control the food preparation process but also the ordering experience and the last-mile delivery. Around the same time, Marriot and ITC also launched their respective food delivery services, although they relied on receiving orders through more traditional means: WhatsApp messages and phone calls. It was evident that if fine dining had to survive, it would have to be delivered, a concept at which most chefs balk.
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