A crisis management firm looks to have forced Eton s controversial head Trendy Hendy into wearing a tie and dumping ultra-liberal books from his shelves.
The exclusive school has been forced into the limelight recently, following the sacking of English teacher Will Knowland in November over a YouTube lecture criticising feminist thinking and the conviction of ex-teacher Matthew Mowbray for sexually assaulting three boys.
Today the Mail On Sunday has revealed how £42,500-a-year Eton has drafted in City PR firm Brunswick to help the school, and headmaster Simon Henderson, rebuild their image.
The Mail On Sunday s Charlotte Griffiths writes today: My sources say Brunswick is on board to help Henderson quash the rumours, bring unity to the school and calm down those who accuse him of eradicating traditions in favour of a woke makeover.
TALK OF THE TOWN: Crisis-hit Eton drafts top City PR firm dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
An Eton teacher who was sacked over a lecture attacking radical feminist orthodoxy has said controversy is essential in education and claimed he s received support from Tory ministers.
Will Knowland was removed from his role at the prestigious Berkshire school after posting a lecture on Youtube challenging so-called modern feminist views about toxic masculinity .
The lecture, in which the English teacher quoted an article saying women wanted to be overwhelmed by the sheer power of masculinity , was prepared for older pupils at the £42,500-a-year school.
But he was sacked after he repeatedly refused requests from the college s head master Simon Henderson to take the video down.
Will Knowland, 37, was dismissed after he refused to take down an online lecture
In it, he addressed radical feminism and the concept of toxic masculinity
Mr Knowland was dismissed from his role after refusing to remove the video
He now claims an disciplinary panel was stacked with close associates of head master Simon Henderson, who had been accused of implementing a woke agenda
Eton College was given legal advice that said it could report its dismissed Master to the anti-terrorism Prevent programme for allegedly advocating male supremacy and the glorification of violence.
The elite £42,500-a-year public school reported their concerns to their local authority over teacher Will Knowland s lecture.
School chiefs dismissed Mr Knowland after he refused to take down an online lecture tackling radical feminism and the concept of toxic masculinity from his personal YouTube channel.
Eton College tried to refer its dismissed Master Will Knowland (pictured) under the Prevent duty for advocating male supremacy and the glorification of violence
The move sparked outrage among students who launched a petition for Mr Knowland s reinstatement, plunging the private school – which is closed due to a coronavirus outbreak – into chaos.