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The Double Take invites young people across the country to change up their routines and challenge the unexpected with interactive workshop sessions
Estée Lauder, Virtue and Refinery29 (both part of VICE Media Group), invite young people to join a diverse mix of experts for four ‘Double Take’ IG Live sessions hosted on Refinery29’s Instagram channel. These inspirational and practical sessions are aimed to empower and encourage confidence as we look ahead to brighter times.
To create a deeper emotional connection with Double Wear, the #1 best-selling Foundation in the UK, Estée Lauder teamed up with Virtue, the agency born from Vice, to create a campaign that aims to support young women in building confidence.
In 2020, there was a noticeable shift away from societal gender norms, with the conversation around breaking down gendered barriers becoming more mainstream, recalls Alex Ehmcke, chief operating officer at PinkNews. The problematic nature that society puts on traditional gender norms isn t a niche anymore - it s becoming part of the conversation.
In UK’s largest ever survey of its LGBT+ population, carried out in 2017, 6.9% of those surveyed identified as non-binary; Stonewall estimates that perhaps 1% of the British population identifies as trans or non-binary. Miley Cyrus and Cara Delevingne are among the notable names that identify as gender fluid, while Queer Eye star Jonathan Van Ness and singer Sam Smith both identify as non-binary.