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COVID-19 & Looking Ahead to 2021 and Beyond, Insights from SMA America
Q&A with Brad Dore Director of Marketing | SMA America
Tell us about yourself and your company.
SMA is a global solar, storage and energy management technology leader and offers a diversified portfolio of solutions for residential, commercial, and utility power. The company is present in every major PV market and boasts more than 100 GW of installed capacity worldwide.
How has COVID-19 changed the way your company does business?
As a manufacturer, SMA was very fortunate. Our facilities are located in Germany and were never forced to close. Europe’s strong initial response and subsequent management of the situation allowed our production site in Germany to continue, while additional safety measures were implemented to protect employees. Downstream, office personnel were transitioned to a remote (i.e. at-home) model. Travel restrictions as well as the cancellation of most in-person industry events mea