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03-03-2021 8 out of 10 food and drink adverts in Norway promote unhealthy nutrition. According to a new study conducted by the Oslo Metropolitan University (OsloMet), 8 out of 10 food and drink advertisements aimed at children in Norway violate WHO guidelines and promote unhealthy nutrition. The research used the CLICK framework – a tool that helps monitor and restrict marketing of unhealthy products to children, developed by the WHO European Office for the Prevention and Control of Noncommunicable Diseases. Researchers have mapped the current digital marketing landscape of food and drinks directed at children aged 3–17 years in Norway, revealing that the majority of the products advertised were foods and beverages high in fat, salt and sugar. While most of these should not be promoted to a young audience, according to WHO guidelines, only 9% of them were deemed unacceptable under the guidelines currently in effect in Norway.

Knut inge kleppKamilla knutsen steinnesKremlin wickramasingheVilde haugrMinistry of childrenEuropean office for the preventionRegional office for europeOslo metropolitan university oslometConsumption research norwayNorwegian institute of public healthOslo metropolitan universityProfessor knut inge kleppExecutive directorPhysical healthNorwegian institutePublic health