Biting into the origin story of Flamin' Hot Cheetos cbsnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cbsnews.com Daily Mail and Mail on Sunday newspapers.
For years, Richard Montañez sold an American success story that, as a janitor at a Frito-Lay factory, he cold-called the company CEO to pitch the snack food hit Flamin' Hot Cheetos. There's just one problem: Flamin' Hot Cheetos were already on store shelves.
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