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Rough Trade on its convention-defying move to Manhattan
Director and co-owner Stephen Godfroy discusses Rough Trade’s decision to set up shop in New York’s Rockefeller Center and why, now more than ever, retail needs to invite shoppers into another world 03/06/2021 9:14 am
After seven years in a cavernous warehouse space in Williamsburg, Rough Trade is relocating – and it’s to a surprising new spot. Despite being considered a bastion of counterculture, the store’s latest location is in the decidedly non-countercultural heart of Manhattan, at the Rockefeller Center. And Stephen Godfroy, the director and co-owner of the business, is well aware the move is unexpected.
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Patrick Clarke
, May 27th, 2021 07:38
CHAI take Patrick Clarke through the development of their neo-kawaii philosophy on third album WINK, being their own role models, and why they love to make audiences laugh
Photos by Kodailkemitsu
In-store gigs are curious things. They’re at the wrong time of day, shelves rearranged to make space, set times and volume reduced, confused crate-diggers asking whether the shop’s open. While they’re often intimate, it’s rare that they might rank among the most enjoyable shows of one’s lifetime. All the rituals are just a little off. It was not so, however, when I saw Japanese four-piece CHAI play a short set at London’s Rough Trade East in the Autumn of 2018, in support of Heavenly Recordings’ UK release of their debut album
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