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The Atlantic The Government Needs to Find Big Tech a New Business Model Facebook and Google want to keep playing three roles: essential infrastructure, publisher, and targeted-ad mogul. That’s impossible. February 22, 2021 Adam Maida / The Atlantic Big Tech companies are facing an existential crisis, but they are doing everything they can to resist it and keep things just as they are. Facebook and Google, in particular, want to keep playing three roles: essential infrastructure, publisher, and targeted-ad mogul. They want to be perceived as neutral platforms, while also being perceived as civically responsible, while also maximizing surveillance and the targeting of ads. That’s impossible so the government has to force them to choose a new business model; or, rather, it has to choose for them.

United statesGraham bellPostal serviceOccupy wall streetMann elkins actBig tech companiesTech companiesPublic interestDifferent usersRepublican representative ken buckBig tech reckoningHouses antitrust subcommitteeTraditional news organizationsPublic lifePublic utilityEssential infrastructure