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Filling the Hollywood Hotels Empty Parking Lots With SOFTRA In Europe

Filling the Hollywood Hotels’ Empty Parking Lots With SOFTRA In Europe a.Lot Parking on a Mission in Hollywood Wednesday, March 3, 2021 1:00 PM - Los Angeles, CA Hotel parking lots are usually overflowing with hotel guests, staff and vendors. However, something unbelievable happened over the last year and hotels are empty. The hospitality industry is suffering big losses during the pandemic all across the country and around the world. With hotel occupancy rate dropping by 50%+ across the U.S. due to COVID-19, this hotel is driving new customers to… its parking lot. A crisis of such scope is the right timing for new generation technologies to change the ways important and yet often underestimated assets, like parking spaces, are managed and utilized.

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