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Fintech, crypto firms boost NBA marketing spending as banks cut back

Fintech, crypto firms boost NBA marketing spending as banks cut back
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Kawhi Leonard s X2 Performance Attracts Senior Beverage Execs From Pepsi, InBev USA And More

Kawhi Leonard’s X2 Performance Attracts Senior Beverage Execs From Pepsi, InBev USA And More 0 Shares Greenwich, Conn. – X2 Performance-the clean, healthy line of energy drinks and pre-workout supplements announces key executive leadership recruits: EVP of Finance & Operations Scott Greene, EVP of Marketing & Strategic Partnerships Dave Cohen, VP of Sales, Jim Block, VP of Sports & Entertainment Marketing David Benoit and VP of Product Innovation, Chad Cunningham have joined the X2 Leadership Team as the company continues to grow in emerging markets. Trusted by over 25 professional and elite college sports teams, as well as hundreds of pro athletes for training and gameday performance, the rapidly growing company is backed by a diverse roster of A-List athletes led by NBA Champion Kawhi Leonard, who also sits on the X2 Board, and 2021 Super Bowl Champion Lavonte David, with more to be announced.

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