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Learning from Pink Lady s branding success in the U K
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The Gin Masters 2021 results (first tasting)
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Continued growth for Pink Lady
The steady growth of Pink Lady® in Sweden continues. In four years, sales volumes of the Pink Lady® apple in Sweden have increased by an average of 25 percent per year, and the excellent result for this season confirms the trend. The 2020–2021 season was a record year for the apple with the pink heart, with more than 2.3 tonnes of apples sold so far, which corresponds to a growth of 22 percent compared to last season, which was also an outstanding season.
The Pink Lady® apple s unique taste, crunchiness and juiciness, but also the brand s commitments for responsible production, make it Sweden s foremost club apple .
Pink Lady supports The British Bee Charity with Morrisons on-pack promotion
Pink Lady apples has partnered with The British Bee Charity to develop a new on-pack promotion called Bee Pink designed to inspire and delight consumers whilst helping to protect British bees.
by Matthew Appleby
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