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NewsX was recently joined by Bharat Sethi, Founder Rage Coffee, for an exclusive conversation as a part of its special series, NewsX A-List where he spoke about his brand and the coffee business in India. Talking about what contributed to the success of his brand Bharat said, “I think the biggest thing would be a fundamentally differentiated product. When we entered the market we did not just see one gap, the legacy giants were not innovating in several functions of a product company that make them great in today’s time- the Millenials and the Gen Z. So, there was no aspirational brand around a product which is so emotional for people on a daily basis. There were not many brands they could compete with a cafe kind of a coffee at a fraction of the cost and that was the need of the market and we catered to that segment.”

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