In 2015, William Morris Endeavour acquired Artist Voice in a deal that saw Murrihy join the powerhouse U.S.-based talent and media agency, and take on duties for expanding and managing its presence in the music space throughout the region.
Today, its clients include Dua Lipa, Lizzo, Nine Inch Nails and chart-leading newcomers Olivia Rodrigo, 24kGoldn and The Kid Laroi. To date, WME is the only global agency representing the Asia Pacific market.
The pandemic has called a halt to pan-Asian touring, for the time being. Murrihy, however, anticipates the region s touring circuit will open-up once vaccinations roll out, with Australia and New Zealand positioned to emerge earlier than its neighbors.
WME’s Brett Murrihy Explores State of Touring In Asia Pacific, ‘Electrifying’ India & More Billboard 2/18/2021 Lars Brandle
Five years is a long time in the music industry. For the Asia Pacific touring business, it’s enough time to witness a lifetime of change.
Brett Murrihy has seen it all from up close. The Australian-born WME executive has a front row seat in his role as head of Asia Pacific for music.
Murrihy was affectionately known as the “super agent” in his homeland, a moniker picked up during his days as senior booking agent with Premier Harbour Agency in Sydney, and then in 2010 when he co-founded Artist Voice with Matt Gudinski, managing director of the Melbourne-based Illusive Entertainment, through a joint venture with Michael Gudinski’s Mushroom Group.