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F.I.R.E. Expo: Florida s SHOT Show The F.I.R.E. Expo (Florida’s Firearms Industry Range Expo) in Immokalee, Florida, came to life at a place called the Force Center shortly after the NSSF canceled the in-person SHOT Show experience this year. The sprawling complex is located on the grounds of an old prison complex and had the facilities and space to put on another expo. In November, after NSSF s announcement, Shane Netherton, the organizer of F.I.R.E. Expo, jumped into action with the goal of creating an event that welcomed the public and gun media alike to shoot cool guns and revel in community. Within three months, they assembled an expo that aspires to be the SHOT Show of the East.
SHOT Show Goes Virtual but FIRE Expo Rages Onward When NSSF decided to cancel their annual tradeshow this year, in lieu of a virtual show, there was a collective sigh of disappointment inside the gun industry. Not only is it an opportunity to check out all the new products in the industry, it’s also the chance to get hands-on experience. Industry Day at the range offers media a chance to shoot the latest and greatest guns before anyone else gets a chance. While that is great for the media, it’s not so great for the general public. The Firearms Industry Range Expo (FIRE) aims to solve this problem.