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0 Shares Amazon founder and CEO Jeff Bezos once explained that the e-commerce giant innovates by “starting with the customer and working backwards.” Jason Wright, the co-founder and CEO of Wilde Brands, adopted a similar mindset for the development of the company’s unique chicken- and pork-based chips. Wright, a serial entrepreneur who launched Wilde as a brand of meat bars in 2015, saw an opportunity to innovate within the salty snack category via a protein-centric product. He envisioned a meat-based chip, and the health food devotee saw himself as the prototypical customer for the product. Going from concept to scalable brand, however, came with a number of missteps and setbacks. Yet, those growing pains ultimately paid off, and today Wilde’s chips are produced at a $10 million manufacturing facility that opened in 2020 and carried nationally at retailers, including Whole Foods, Sprouts and Safeway.

Jason wrightRay latifJeff bezosWonderful companyWhole foodsWilde brandsTaste radioBear nakedEpic provisionsஜேசன் ரைட்ராய் லாடிஃப்அற்புதம் நிறுவனம்பாதுகாப்பான பாதைமுழு உணவுகள்காட்டு பிராண்டுகள்சுவை வானொலி