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Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. Once a month in The Drum, in the Media Innovation Round-Up, Wrobel explores ‘new and shiny’ tech and its role in the ever-evolving marketing mix.
Two display inventions reveal Apple s work on Content-Dependent Brightness Adjustment & Cancelling the Ghosting Phenomena
Last Thursday the US Patent & Trademark Office published two patent applications from Apple that relate to electronic devices with displays. In the key patent, Apple s invention relates to displays with content-dependent brightness adjustment. The second patent relates to a cancellation architecture for cancelling the ghosting phenomena.
Apple notes in a new patent application that if care isn t taken, displays may be damaged by displaying bright content for prolonged periods of time, displays may be operated with brightness levels that consume excessive power, user preferences may not be taken into account when adjusting display brightness, and displayed content may exhibit visible artifacts. Addressing these concerns while displaying content with a pleasing appearance is challenging.
A couple of new Head-Mounted Device Patents were published today covering Thermals and an Optical System
Today the US Patent & Trademark Office published two patent applications from Apple that relate to a future Head-Mounted Device that will display VR/ AR and Mixed Reality content. The first patent relates to structures and methods of cooling high-resolution display panels (e.g., OLED or uOLED panels) found in a visual headset. The second patent relates to an HMD display system that provides localized optical adjustments.
In this first of two HMD patent filings from Apple, they first describe what problem(s) their invention is to solve. Apple begins by noting that certain display panels, such as OLED and uOLED panels, for example, can operate at high temperatures. In known systems, such as wearable HMDs, for example, display panels are usually supported by a carrier, bezel, or other such structure, which is often formed from a lightweight material (e.g., plastic) to r