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Pollstar | Mandolin Acquires NoonChorus In Livestreaming Consolidation
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Pollstar | Mdou Moctar: The Tuareg Guitar Virtuoso Brings The Desert To The West (Cover Story)
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By: Eric Renner Brown
Avalon/PYMCA / Gonzales Photo / Flemming Bo Jense / Universal Images Group / Getty Images
Heating UpIceage frontman Elias Bender Rønnenfelt performs in Copenhagen on Sept. 4, 2020. The Danish punk band’s GCTV streaming gig, “Seek Shelter: Live From Copenhagen,” airs May 22.
Among the questions facing the live industry as it ramps up post-pandemic is how livestreaming, which exploded with physical touring offline, factors into a landscape where traditional shows have returned. A new partnership between an esteemed boutique agency and one of streaming’s buzziest platforms provides some hints.
Last month, Ground Control Touring, which represents a slew of indie artists such as Angel Olsen and Parquet Courts, teamed with the platform Mandolin, only a year old, to support GCTV. Under the new arrangement, Mandolin will host, produce and market select shows by Ground Control Touring artists – and non-GCT clien
Music Industry Moves: Red Bull Records Boosts Executive Staff, Loeb & Loeb Expands in Nashville
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Red Bull Records has bulked up its staff with a number of hires and promotions.
Nikki Cox will serve as the label’s Chief Marketing Officer, leading the organization’s efforts across marketing, digital, publicity, and streaming. She formerly served as VP of both global commercial marketing and international marketing at Capitol Records, and a senior post at EMI Music Australia before relocating to Los Angeles in 2014.
Storme Whitby-Grubb will serve as chief creative officer, overseeing all creative activations, content, and special projects. With over 20 years in artist management and creative production, she has developed creative campaigns and concepts for clients including Interscope, Atlantic, Capitol, and multiple artists. She was most recently with the creative agency Imagu Creative.
Saint Cloud and was filmed in Kansas City. The two entities also partnered for Ani DiFranco s
Revolutionary Love album release with a livestream on April 18.
“Ground Control Touring is one of the sharpest - and, let’s be honest, coolest - agencies in music, and we’re excited to be partnering with them on our shared mission of bringing their acts’ live music goals to fruition,” said Mandolin CEO
Mary Kay Huse in a release.
Under the terms of the deal, Mandolin will power upcoming GCTV streams and serve as a continuation of the series that Ground Control Touring launched in mid 2020 to provide a solution for their artists to present ticketed live and pre-recorded streaming concerts. Shows hosted on Mandolin through GCTV will not be limited to Ground Control Touring clients and will include non-GCT bands, festivals, and other partners as well.
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