Photo or video booths could be the future of innovative retail concept stores that empower consumers to personalise beauty products as the trend shifts away from being expert-led (Getty Images) The personalised beauty space is morphing from expert-led to consumer-driven as people become accustomed to a do-it-yourself digital approach and this involvement is likely to stay, says an FMCG consultant.
Personalisation had long been on the beauty agenda, with many small and major brands sharpening offerings in recent months – L’Oréal, for example, launched its Perso device and Beiersdorf its O.W.N face care line – and there were many innovations on the horizon among global beauty brands in skin care, colour cosmetics and fragrance.
1HQ Proposes Digital Lipstick for Smart Personalization December 14, 2020 Contact Author Michele Behrens
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1HQ has created Moi a digital lipstick to meet ever-changing consumer and market needs in today s Digital Era.
1HQ has created Moi a digital lipstick to meet ever-changing consumer and market needs in today s Digital Era. The concept features customizable color, adaptable textures, user-selected scents and flavor, a smart applicator and sustainable packaging.
The concept features customizable color, adaptable textures, user-selected scents and flavor, a smart applicator and sustainable packaging.
The concept features customizable color, adaptable textures, user-selected scents and flavor, a smart applicator and sustainable packaging.