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In the Loop #6: Seed of Joy capsule collection
Special guests for the webinar were Tricia Carey, Director of Business Development for Denim at Lenzing, and Adriano Goldschmied, Founder at House of Gold.
25th May 2021
Shima Seiki U.S.A. Inc. successfully hosted its sixth
In the Loop webinar session on Thursday, 21 May 2021, to showcase the recent ‘Seed of Joy’ capsule collection developed along with friends and partners, who also joined the webinar as special guest speakers. Special guests were Tricia Carey, Director of Business Development for Denim at Lenzing, and Adriano Goldschmied, Founder at House of Gold.
The session started off with a video showcasing the collection for everyone’s reference and went on to discuss how the project came about with Adriano Goldshcmied’s vision and guidance. Adriano shared his thoughts on creating a truly sustainable product through Lenzing’s innovation, whilst Tricia Carey, later on explained how the processing of Tencel fibres mak
The denim maker and hemp fiber producer said they will work to bring traceability and scale to the textile-grade cottonized hemp grown and processed in the United States, adding to the latter’s new partnership with Pakistani mill AGI. With a plethora of brands recently introducing collections showcasing hemp and hemp blends, often with cotton or other natural fibers such as Tencel, it’s worth questioning whether hemp would soon eclipse cotton as the favorite fiber of the fashion flock.
The answer seems to be: Not so fast.
“We are focused on hemp as a complementary fiber to cotton in terms of performance and additional properties that make it ideal for combining with cotton to create strong, comfortable apparel,” a Kontoor Brands spokesperson said. “As we and others in the industry continue to adopt hemp as an alternative fiber option, economies of scale will help to reduce the price of hemp, making it a more attainable fiber option for apparel.”
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