If viewers leave TV behind over the summer, how will advertisers and planners adapt?
With vaccination drives making progress in the US and UK, and summer weather offering consumers distractions away from their living rooms, the high viewing figures we’ve seen for TV – both streaming and linear – are likely to dip.
This moment will provide an opportunity to find out whether more telly-watching has become a permanent habit or not for viewers, but it also poses a question to advertisers and brands using TV to reach the public: how do media equations change when consumers have somewhere else to go?
Jo Spence and Terry Dennett’s series,
Remodelling Photo History, from 1982. It is such a smart, funny and almost cutting series. I was fortunate to be a part of a small team working on Spence’s first UK retrospective at Studio Voltaire and SPACE in 2012, 20 years after her death. She has been such an important figure in both my professional and personal life. If you are not familiar with her practice, I would urge you to be.
Which cultural experience changed the way you see the world?
I was 15 when Dennis Potter’s
Lipstick on Your Collar appeared on Channel 4 in 1993. It was full of desire, lip-syncing and mundanity. The theme of conflict between the old order and the new post-war generation spoke to my teenage self. This led me to Potter’s other television masterpieces,