If journalism was to be saved, there were no playbooks to be found overseas.
In the US, many city newspapers had already closed. Two-paper towns had become one-paper towns, and one-paper towns were being left without a paper at all. In part that was newspaper economics, although it was also exacerbated by the fact that many US papers were owned by debtladen companies. The only US papers that seemed to be healthy were The Washington Post, which was bought in 2013 by wealthy Amazon founder Jeff Bezos, News Corp’s Wall Street Journal, and The New York Times, which was cementing its position as the global newspaper of record in digital subscriptions.
The Sydney Morning Herald and The Age launch new brand platform mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The Sydney Morning Herald and The Age have revealed a major brand and subscriber campaign via BMF, focused on their brand purpose – to foster independent thinking and open understanding.