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Moo battles Covid sales slump Jo Francis Thursday, January 14, 2021
Sales at luxe online print specialist Moo collapsed by nearly 80% as the pandemic struck last spring, and the previously fast-growing business was forced to take rapid restructuring actions in order to survive.
Moo: demand tanked as business meetings, travel and conferences all ceased
In its financial results for 2019, just filed, the group outlines how the impact of Covid-19 had a dramatic effect on its operations.
In stark contrast to industry peer Moonpig, where the pandemic caused sales to boom, demand for business cards and Moo’s other business-related print services tanked.