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by Charlie Spargo
Manchester-based specialist communications agency Down at the Social has been appointed to oversee the launch of Art B&B, a boutique art hotel.
The Blackpool hotel launches this summer, but was originally scheduled to be opened in early 2020 and had a brief soft launch period. The agency will help the hotel engage with British holidaymakers who want to enjoy the nostalgia of a traditional seaside town with a contemporary twist.
Daisy Whitehouse, MD at Down at the Social, said: “We always say that if you have worked in PR in Manchester, you have at some point had a favourite campaign in Blackpool. It’s such an iconic place and with 2021 set to be the summer of the staycation, Brits are sure to be keen to head for the nostalgia of the seaside, and we can’t wait to introduce them to Art B&B.