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Nexen unveils new global brand identity, slogan

SEOUL, South Korea — Nexen Tire Corp. will be telling consumers it has "got you" as part of its new brand identity.The Seoul-based tire maker said it has revamped its brand identity system (BIS), identifying itself as a company that "cares for customers, partners and society."Nexen said its…

Porsche Chooses Nexen for Panamera

Porsche Chooses Nexen for Panamera
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Porsche chooses Nexen for its Panamera

The new Porsche Panamera will come standard with N’FERA Sport tires from Nexen. The global supplier of high-performance and winter tires for passenger cars and light trucks has announced that it will deliver the tire in sizes 265/45 R19 105Y XL and 295/40 R19 108Y XL on the second generation Porsche Panamera. The top of the range N’FERA Sport tire, of European design, offers excellent performance for water evacuation thanks to its groove system and the asymmetrical design of its tread pattern, especially at high speeds. It has proven its effectiveness on both wet and dry roads. Lateral grooves improve stability and maneuverability at high speeds. A new tread compound maximizes grip on the road and enhances braking ability.

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