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JCPenney Expands Its Product Offerings By Adding Black And Brown Beauty Brands And Adaptive Fashions

JCPenney Expands Its Product Offerings By Adding Black And Brown Beauty Brands And Adaptive Fashions
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Better, Simpler Strategy : A New Book Tries to Simplify Business Value Creation

PHOTO: Daniel McCullough Back when I taught marketing, I would start the first class by asking students a simple question: What did you learn about the purpose of business in your finance class? Invariably they d say the purpose of a business is to make money. I d then ask, How does a business make money? Most students would stumble with this one. The smartest response is, It depends on the kind of business you re in. With the stage set, I d introduce students to Theodore Levitt’s “Marketing Imagination.” Levitt said the purpose of a business is to create and keep a customer and this, of course, is how businesses make money. But how do you create and keep a customer? A new book provides the answer.

Prada Joins The Valuable 500 To Improve Inclusion For People With Disabilities

V MAGAZINE Scroll for more Please try again. Prada Joins The Valuable 500 To Improve Inclusion For People With Disabilities Prada Joins The Valuable 500 To Improve Inclusion For People With Disabilities The luxury fashion group is one of over 400 corporations vowing to make change. The luxury fashion group is one of over 400 corporations vowing to make change. March 10, 2021 The Prada Group has taken a step towards improving inclusion in the fashion industry for those with disabilities. The company, which owns iconic brands like Prada, Miu Miu, Church’s, and Car Shoe, joined The Valuable 500 this year, making them the first luxury fashion company to do so. By joining, the Prada Group makes a public commitment to plan and execute at least one inclusion-advancing action within their company. 

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