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European Antitrust Investigation of Google Adds Scrutiny of YouTube AP Photo/Reed Saxon 28 Jun 2021 The European Commission announced its fourth large-scale antitrust investigation into Google, and it appears that the video-sharing platform YouTube is being heavily focused on. CNBC reports that as the European Commission investigates Google over concerns that it’s favoring its own online display ad technology services, sources now say that Google’s video-sharing platform YouTube is being heavily scrutinized. As part of its investigation, the commission will examine “in particular” what it described as the “obligation” to use Google services such as the Google Ads platform to purchase online display ads on YouTube. It also stated that it will assess the “obligation” to use Google Ad Manager, a platform that facilitates the purchase and sale of ads across multiple ad networks.

United kingdomTommaso vallettiBritain imperial college business schoolEuropean parliamentEuropean commissionGoogle adsGoogle ad managerImperial college business schoolGoogle searchStephanie yon courtinஒன்றுபட்டது கிஂக்டம்டாமஸொ வாலெட்டிஐரோப்பிய பாராளுமன்றம்ஐரோப்பிய தரகுகூகிள் விளம்பரம் மேலாளர்ஏகாதிபத்தியம் கல்லூரி வணிக பள்ளி