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Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.
Hampshire-based Hendy Group will see its branding applied to the Team HARD Cupra Leon racing car of driver Árón Taylor-Smith as the BTCC gets underway at Thruxton Race Circuit, in Hampshire, over the weekend of May 8 and 9.
The AM100 car retail group said that the move had been timed to coincide with the recent opening of its new Cupra dealership in Brighton.
“It is great to welcome Hendy Group into the BTCC as it’s clear that motorsport and performance are at the core of the company,” said Taylor-Smith. “I have been looking forward to representing the Hendy name since initially speaking to the company and we have some brilliant plans for this year including the open day.”
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