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Campaign ads of the Week: Maltesers, motherhood and menopause
Campaign rounds up the top ads of this week.
by Emmet McGonagle
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Red Nose Day’s 2021 campaign explores the power of a good laugh
Ad agency Pablo has created a series of posters and a film for Comic Relief’s Funny is Power campaign, all emphasising humour’s ability to bring people together 05/02/2021 12:17 pm
Unsurprisingly, given ongoing events, this year Comic Relief is celebrating the way that laughter, smiles and silliness can bring people together regardless of their differences.
The campaign film, directed by Sami Abusamra, begins quite seriously – voiced by Dame Judi Dench, and focused on the many things that divide humanity. But it loosens up around the 40-second mark when the actress gets hold of Benedict Cumberbatch and a Henry hoover.