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By Alec Mattinson2020-12-18T00:01:00+00:00
Six of the top 10 savoury pastry brands have achieved volume growth
Barely a single hot pie has passed the lips of hungry sport spectators since the country first locked down in March. At first glance, it seems a similar story in shoppers’ homes. Unit sales of savoury pastries from grocery chillers have fallen by 10.3 million kg – roughly equivalent to 50 million single-portion pies – after brands shed 7.5% of volumes.
Look closer at the numbers, though, and a more positive picture emerges. Six of the top 10 savoury pastry brands have actually achieved volume growth. The problem is in the number four slot: Wall’s. It has almost single-handedly driven the sector into decline, shedding 9.7 million kg.