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Sub-Saharan Africa sees rise in hotel developments
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According to research undertaken by W Hospitality Group, sub-Saharan Africa, particularly West Africa and East Africa, is chronically undersupplied in terms of branded hotel bedrooms.
The annual Chain Hotel Pipeline study by W Hospitality Group provides an in-depth insight into the hotel development market across the continent, with the majority of upcoming new supply this year being in sub-Saharan Africa (59% of rooms in the development pipeline). North Africa is the largest single region (41%), followed by West Africa (33%) and East Africa (11%).
The key highlights of the research are:
• 9 countries in Africa have no branded hotels at all
• 8 have only one branded hotel.