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LOS ANGELES – On the heels of an impressive Colorado launch, Calidad Beer announced today its Mexican-style lager will soon be available across the great state of Texas. The lifestyle beer brand has partnered with Ambiente Beverage for statewide distribution and will leverage Ambiente’s vast network including touchpoints in four of the largest and fastest growing cities in the US: Austin, Dallas, Houston and San Antonio.
Though Calidad first launched in California, the brand is no stranger to Texas. Founder Josh Zad – who lived in Dallas for almost half a decade – enlisted celebrated Austin-based firm, LAND, to help develop the brand’s DNA in a fashion that felt both authentic and familiar, with an undertone of nostalgia for the Southwest. Those deep Texas ties, coupled with an unending thirst for Mexican cervezas, have Calidad primed for a strong launch across the state.